True Love at N700!?!?!!!!!

Let me use this medium to exclaim very loudly!!! I'm so upset about this. This is like a 50% hike in prices from one month to another. who does this?!?! i'm buying my mag jejely every month for N500, happy that my mag is reasonably priced and much better quality than the other and then WHAM! this morning I get to work and my co-worker is brandishing the new mag around, and of course I clamour to go and see that's when she dropped the bomb..........."N700" Que? I almost had a heart attack. She then says, enh, shebi it's only $5. So I exclaim very loudly, do you think i buy a regular mag for $5?!?! How much is Vanity Fair, and that is like the creme de la creme of magazines with a gazillion pages, globally respected journalists, internationally celebrated photographers, etc. In this country we like to take the piss a lot. I mean, this True Love didn't even come with more pages or look or feel any different, so how do you justify in the consumer's mind that this product needs a 50% hike in prices?!?! Maybe my marketing and operations is a little off, but somehow I don't think so. I work in an FMCG so I understand the constraints of production in a country like Nigeria, but a 50% hike with absolutely no PR to back it up, no educating your consumers about why you need to jump prices?!?! I mean it's expensive by international standards. I have a Sleek Magazine and it sells for N1000 and it's a much bigger mag with much more articles etc. I don't know............doesn't seem right, but in Nigeria the consumer has no powers.........

Disclaimer: Please let it be known, that True Love West Africa IS my favorite mag in this country and i've said so too many times to too many people. The quality is great and the articles are relevant and inspiring. But in a true love (pun intended) you have to give as good as you get and i'm just too ijebu for this thing jare!