True Love at N700!?!?!!!!!

Let me use this medium to exclaim very loudly!!! I'm so upset about this. This is like a 50% hike in prices from one month to another. who does this?!?! i'm buying my mag jejely every month for N500, happy that my mag is reasonably priced and much better quality than the other and then WHAM! this morning I get to work and my co-worker is brandishing the new mag around, and of course I clamour to go and see that's when she dropped the bomb..........."N700" Que? I almost had a heart attack. She then says, enh, shebi it's only $5. So I exclaim very loudly, do you think i buy a regular mag for $5?!?! How much is Vanity Fair, and that is like the creme de la creme of magazines with a gazillion pages, globally respected journalists, internationally celebrated photographers, etc. In this country we like to take the piss a lot. I mean, this True Love didn't even come with more pages or look or feel any different, so how do you justify in the consumer's mind that this product needs a 50% hike in prices?!?! Maybe my marketing and operations is a little off, but somehow I don't think so. I work in an FMCG so I understand the constraints of production in a country like Nigeria, but a 50% hike with absolutely no PR to back it up, no educating your consumers about why you need to jump prices?!?! I mean it's expensive by international standards. I have a Sleek Magazine and it sells for N1000 and it's a much bigger mag with much more articles etc. I don't know............doesn't seem right, but in Nigeria the consumer has no powers.........

Disclaimer: Please let it be known, that True Love West Africa IS my favorite mag in this country and i've said so too many times to too many people. The quality is great and the articles are relevant and inspiring. But in a true love (pun intended) you have to give as good as you get and i'm just too ijebu for this thing jare!

10 comments:

Anonymous said...

700 Naira? We no go gree o, we no go gree, True Love we no go gree!

omohemi Benson said...
This comment has been removed by the author.
omohemi Benson said...

My sister this met me with with devastating shock this morning,has it was delivered to my office.

I could not shout,then I saw your post,I was like ehen some1 feels me.

It was so bad that they didnot inform us b4 hand so we could start saving? now other mags will be smiling,I still love my true love!

omohemi Benson said...

My sister this met me with with devastating shock this morning,has it was delivered to my office.

I could not shout,then I saw your post,I was like ehen some1 feels me.

It was so bad that they didnot inform us b4 hand so we could start saving? now other mags will be smiling,I still love my true love!

Anonymous said...

Eya pele....i actually think i know one of their PR ppls at True Love, u should talk to her about it. Maybe she'll shed light on the hike.

Per Vanity Fair, a whole year's subscription is $18 for twelve issues incl. the big Hollywood issue so i feel u on that point.

Sha i will call you this weekend. Omo girl, I miss you jare!!!

Love always,
Your only sis :)

exschoolnerd said...

700 bux ke...na wa o!That's crazy oh! real crazy!

36 INCHES OF BROWN LEGS said...

i felt the smae way o!!! when iw anted to buy this months TL, brought out my 500 jej, only for the vendore to tell me ha madam they have increased the price o! say wetin??? they didnt even think to warn anyone in last months issue. rubbish!!!

i couldnt shout before but then saw ur post and thought there u go, i knew someoen would shout. ose jare!!!

in fact im going to talk to Kemi Ogunleye about this, its not on at all.

bibi said...

thats crazy....even @ N500, i used to think twice about buying...but @ N700 pls thats outrageous...but only in nigeria...Well Nigeria's environment is not that conducive for businesses..

In the states..u get an annual subscription of magazines for abt $15....

Chude! said...

Me? I will not kuku defend anybody. Or .. wait first o! What do you mean they are no world renowned, world celebrated, world recognised, world stopping writers in True Love?!?!? What is your definition of 'world'?!?! Mind youself o. In fact ... when ... if ... should ... in short!

Seriously though, I think if you feel this strongly, you should write a letter to the editor about it. especially the part about not explaining. Knowing True Love - a response will certainly come.

But meanwhile abeg carry 700 naira and go and buy your copy ... you know you want to!!!lol

wienna said...

Updates now, omo girl. Abi wetin dey do u sef? We no dey even see u for NR for sometime sef.